Free GA-APPS sample questions

Correct answers: Multiple high-resolution image assets in various aspect ratios (e.g., 1:1, 1.91:1); A variety of text assets, including multiple headlines and descriptions; At least one landscape video

Image assets in different aspect ratios are required to serve across the Google Display Network and Discover.

Text assets are fundamental and are combined with images and videos to create ads across all networks, including Search and Google Play.

Landscape video is essential for inventory on platforms like YouTube.

Correct answer: False

This is false. Frequent, small adjustments can disrupt the machine learning algorithm and potentially re-trigger the learning phase or prevent it from reaching optimal performance. The best practice is to make infrequent, more significant changes (e.g., no more than 20-30% change to budget or bids at a time) and then allow the system several days to adapt and stabilize before evaluating performance.

Correct answer: Change the campaign's optimization goal from 'Installs' to 'In-app actions' and select the 'first_deposit' event. Set a corresponding target CPA (tCPA) for this action.

This is the most direct solution. By shifting the campaign's optimization goal to the specific in-app action ('first_deposit') and using a tCPA bidding strategy, the advertiser explicitly tells Google's machine learning to find users most likely to perform that high-value action. While CPI might increase, the cost per depositor should decrease, aligning perfectly with the business goal. Lowering tCPI would likely worsen user quality. An engagement campaign is a good supplementary strategy but doesn't fix the user acquisition problem.

Correct answer: Using codeless install tracking for Android

Codeless install tracking for Android is the only method that allows advertisers to track app installs without adding any code (like an SDK) to the app. It works by leveraging Google Play to confirm the installation, making it the fastest and simplest option for tracking Android installs when code changes are not feasible.

Correct answer: To allow Google's machine learning to test different combinations and find the best-performing ad copy for different users and contexts.

The core principle of App Campaigns is to provide a portfolio of assets (text, images, videos) to the machine learning system. The system then dynamically combines these assets in numerous permutations to create tailored ads for different audiences, placements, and contexts. Providing diverse text assets fuels this optimization process, allowing the algorithm to identify the most effective messaging.

Correct answer: App campaign for engagement

App campaigns for engagement are specifically designed to reconnect with existing users and encourage them to take specific actions within the app. This objective, combined with audience lists (like 'users who haven't booked in 90 days') and deep linking, is the correct strategy for re-engagement goals. Install campaigns target new users, and pre-registration is for apps not yet launched.

Correct answer: To enable value-based bidding strategies like Target ROAS (tROAS) to optimize for higher revenue.

While granular reporting is a secondary benefit, the primary purpose of setting conversion values is to fuel value-based bidding strategies. By assigning different monetary values to various actions, you provide the necessary data for tROAS to understand which conversions are most valuable and optimize bids to acquire users who are likely to generate more revenue, not just complete an action.

Correct answer: Objective: App installs; Bidding: Target cost-per-install (tCPI)

For a new app focused on maximizing install volume within a budget, the 'App installs' objective is the correct choice. The corresponding bidding strategy, Target CPI (tCPI), allows the advertiser to control the average amount they pay for each install, directly aligning with their stated goal and resource constraints. tROAS and tCPA require tracking of post-install events, which may be a more complex setup for a team with limited resources at launch.

Correct answers: Ensuring image and video assets feature culturally relevant scenes, people, and contexts for each target market.; Translating all text assets (headlines, descriptions) into the local languages, such as Thai and Vietnamese.

Effective localization goes beyond translation. Using visuals that reflect the local culture, environment, and demographics significantly improves creative performance and relevance.

Translating ad copy into the local language is a fundamental step in localization to ensure the message is understood and resonates with the target audience.

Correct answer: Daily fluctuations are expected as the algorithm adjusts bids in real-time based on millions of signals like time of day, device, and user behavior to achieve the average goal over time.

This is the correct explanation. App Campaigns do not aim for a static CPA/CPI every single day. They aim to achieve the target average over a period (like the conversion window). Daily performance will naturally fluctuate as the system bids more aggressively when it predicts a higher likelihood of conversion and less aggressively when the probability is lower, all while reacting to auction dynamics.